Win The Action, Win The Business, Close More Sales
Increasing your website results whether the objective is more leads, more sales or greater brand visibility requires a continual process of analysis, execution, measurement and revision.
Most businesses view conversion improvements as changes to their website structure, copy and design elements. Certainly these website components represent a piece of the improvement strategy. However, Enhanced Concepts takes it a step farther by including visitor quality and market strategy within that mix.
We approach website conversion from all three angles, taking a holistic look at your business model, competition and market dynamics.
| Visitor Quality |
Website |
Market Strategy |
- Qualified
- Relevant
- Cost Effective
- Motivated
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- Technology
- Design
- Usability
- Influence
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- Price
- Product
- Place
- Promotion
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- We analyze your current visitor channels to gauge relevancy between keywords, ad copy and entry page elements.
- We analyze your existing website analytics (or implement our preferred analytics program which requires a minimum two week data gathering period) to identify website improvement opportunities currently blocking visitors from acting.
- Although our initial focus in on website "on-page" factors, we will assess the four "Ps" of your market strategy (Price, Product, Promotion, and Place) to validate their competitive effectiveness and advantage in your marketplace.
Website conversion is about "building a sustainable online business" not just a better website. By finding conversion barriers across your online business, we help you achieve more results while sustaining those results longer.
Functional Designs that Keep Visitors & Rejuvenate Sales
 View More Conversion Results |
To have any chance at generating sales you must have traffic. Grow Systems had plenty of traffic, but came to Enhanced Concepts because much of that traffic left their website within 8-10 seconds of entering the home page alone. Those that made it beyond the home page "bounced" at the individual product level pages.
A detailed client interview was conducted to gain insight into their market and customer needs. We used the data gathered during that interview to redesigned a new ecommerce driven website targeting their typical buyer and addressing many of the usability issues discovered. The first goal was to make a customer friendly, usabale site to lower abandonment rates and keep the traffic they currently had. Once that was achieved the ability to generate additional sales was addressed.
Services: Website Redesign
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Convert More Visitors to Sales and Leads. Contact Us to Help.
Want to find out what steps need to be taken to convert your website visitors to sales and leads? Contact us by filling out the form below and let us show you how.
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